{"id":2974,"date":"2025-11-26T09:27:42","date_gmt":"2025-11-26T09:27:42","guid":{"rendered":"http:\/\/\/glossary-item\/%d8%a7%d9%84%d8%aa%d9%83%d8%a7%d9%84%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%aa%d9%85-%d8%aa%d9%83%d8%a8%d8%af%d9%87%d8%a7-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b4%d8%ba%d9%8a%d9%84-%d8%a7%d9%84\/"},"modified":"2025-12-18T14:39:43","modified_gmt":"2025-12-18T14:39:43","slug":"%d8%a7%d9%84%d8%aa%d9%83%d8%a7%d9%84%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%aa%d9%85-%d8%aa%d9%83%d8%a8%d8%af%d9%87%d8%a7-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b4%d8%ba%d9%8a%d9%84-%d8%a7%d9%84","status":"publish","type":"glossary-item","link":"https:\/\/damanacademy.fireart-dev.com\/ar\/glossary-item\/%d8%a7%d9%84%d8%aa%d9%83%d8%a7%d9%84%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%aa%d9%85-%d8%aa%d9%83%d8%a8%d8%af%d9%87%d8%a7-%d9%81%d9%8a-%d8%a7%d9%84%d8%aa%d8%b4%d8%ba%d9%8a%d9%84-%d8%a7%d9%84\/","title":{"rendered":"\u0627\u0644\u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629"},"content":{"rendered":"

\u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629: \u0641\u0647\u0645 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629<\/p>\n

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Formula:
\n\u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a = \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u2212 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629
\n\u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0633\u0645\u0649 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0623\u0648 EBIT (\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0642\u0628\u0644 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628)\u060c \u0647\u0648 \u0631\u0642\u0645 \u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u062a\u062f\u0627\u0648\u0644\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0644\u0623\u0646\u0647 \u064a\u0648\u0636\u062d \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0630\u064a \u062a\u0648\u0644\u062f\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0642\u0628\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628. \u0642\u062f \u062a\u0634\u064a\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062f\u0648\u0646 \u0646\u0645\u0648 \u0645\u0648\u0627\u0632\u064d \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0623\u0648 \u062a\u062d\u062f\u064a\u0627\u062a \u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n

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\u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0627 \u0648\u0628\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0627\u0644\u0645\u0628\u0627\u0639\u0629 (COGS). \u0628\u064a\u0646\u0645\u0627 \u0643\u0644\u0627\u0647\u0645\u0627 \u0645\u0635\u0631\u0648\u0641\u0627\u062a\u060c \u062a\u0634\u064a\u0631 COGS \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0633\u0644\u0639 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a (\u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645 \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0629)\u060c \u0641\u064a \u062d\u064a\u0646 \u062a\u063a\u0637\u064a \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0647\u0646\u0627\u0643 \u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626 \u0622\u062e\u0631 \u0647\u0648 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062b\u0627\u0628\u062a\u0629\u061b \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0628\u0639\u0636 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u062a\u062a\u063a\u064a\u0631 \u0645\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0646\u0634\u0627\u0637 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n

\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0628\u062d\u062b \u0627\u0644\u0646\u0627\u0633 \u0639\u0646 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629 \u0645\u062b\u0644 “\u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0639\u0644\u0649 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0623\u0633\u0647\u0645”\u060c “\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629”\u060c \u0623\u0648 “\u062a\u0623\u062b\u064a\u0631 \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629”. \u062a\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0623\u0647\u0645\u064a\u0629 \u0641\u0647\u0645 \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0627\u0644\u0645\u0635\u0631\u0648\u0641\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a.<\/p>\n

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